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Inhaltsangabe
Book by Boone Louis E Kurtz David L
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Reseña del editor
Boone & Kurtz: "Contemporary Business," 14th Edition 2012 Update delivers Introduction to Business solutions at the speed of business - providing much needed currency to events in the business world that make the news every day. This edition is the most current and comprehensive Introduction to Business product which builds on the wide array of new concepts from all aspects of the business world including marketing, management, accounting, finance, and economics.
The 14th Edition 2012 Update has the most up-to-date content on the market. Coverage of ethics in the book are enhanced by the revision of most "Solving an Ethical Controversy" Feature, in addition to updates on any references to ethical situations/corporate scandals referenced in the product. The book contains more practice and assessment questions; current content through the Weekly Updates Sites and Business Hot Topics; interactive tutorials through simulations; and engaging videos through Greensburg, KS continuing case.
Biografía del autor
After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the 13th edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa and the University of South Alabama and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions that he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.
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- VerlagWILEY
- Erscheinungsdatum2011
- ISBN 10 1118114078
- ISBN 13 9781118114070
- EinbandTapa blanda
- Anzahl der Seiten772
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Contemporary Business 14th Edition for Western District
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Contemporary Business, Special Cover Edition
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Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3.65. Bestandsnummer des Verkäufers G1118114078I5N00
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Contemporary Business, Special Cover Edition
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Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3.65. Bestandsnummer des Verkäufers G1118114078I5N00
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Contemporary Business 14th Edition for Western District
Anbieter: 369 Bookstore _[~ 369 Pyramid Inc ~]_, Dover, DE, USA
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Softcover. Zustand: Good. Boone & Kurtz: \"Contemporary Business,\" 14th Edition 2012 Update delivers Introduction to Business solutions at the speed of business - providing much needed currency to events in the business world that make the news every day. This edition is the most current and comprehensive Introduction to Business product which builds on the wide array of new concepts from all aspects of the business world including marketing, management, accounting, finance, and economics.The 14th Edition 2012 Update has the most up-to-date content on the market. Coverage of ethics in the book are enhanced by the revision of most \"Solving an Ethical Controversy\" Feature, in addition to updates on any references to ethical situations/corporate scandals referenced in the product. The book contains more practice and assessment questions; current content through the Weekly Updates Sites and Business Hot Topics; interactive tutorials through simulations; and engaging videos through Greensburg, KS continuing case. Bestandsnummer des Verkäufers AMPLE1118114078
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