Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics: 49 (Wiley and SAS Business Series) - Hardcover

Franks, Bill

Hardcover

ISBN 10: 1118208781 ISBN 13: 9781118208786

Verlag: Wiley, 2012

Inhaltsangabe

You receive an e-mail. It contains an offer for a complete personal computer system. It seems like the retailer read your mind since you were exploring computers on their web site just a few hours prior….

As you drive to the store to buy the computer bundle, you get an offer for a discounted coffee from the coffee shop you are getting ready to drive past. It says that since you’re in the area, you can get 10% off if you stop by in the next 20 minutes….

As you drink your coffee, you receive an apology from the manufacturer of a product that you complained about yesterday on your Facebook page, as well as on the company’s web site….

Finally, once you get back home, you receive notice of a special armor upgrade available for purchase in your favorite online video game.  It is just what is needed to get past some spots you’ve been struggling with….

Sound crazy? Are these things that can only happen in the distant future? No. All of these scenarios are possible today! Big data. Advanced analytics. Big data analytics. It seems you can’t escape such terms today. Everywhere you turn people are discussing, writing about, and promoting big data and advanced analytics. Well, you can now add this book to the discussion.

What is real and what is hype? Such attention can lead one to the suspicion that perhaps the analysis of big data is something that is more hype than substance. While there has been a lot of hype over the past few years, the reality is that we are in a transformative era in terms of analytic capabilities and the leveraging of massive amounts of data. If you take the time to cut through the sometimes-over-zealous hype present in the media, you’ll find something very real and very powerful underneath it. With big data, the hype is driven by genuine excitement and anticipation of the business and consumer benefits that analyzing it will yield over time.

Big data is the next wave of new data sources that will drive the next wave of analytic innovation in business, government, and academia. These innovations have the potential to radically change how organizations view their business. The analysis that big data enables will lead to decisions that are more informed and, in some cases, different from what they are today. It will yield insights that many can only dream about today. As you’ll see, there are many consistencies with the requirements to tame big data and what has always been needed to tame new data sources. However, the additional scale of big data necessitates utilizing the newest tools, technologies, methods, and processes. The old way of approaching analysis just won’t work. It is time to evolve the world of advanced analytics to the next level. That’s what this book is about.

Taming the Big Data Tidal Wave isn’t just the title of this book, but rather an activity that will determine which businesses win and which lose in the next decade. By preparing and taking the initiative, organizations can ride the big data tidal wave to success rather than being pummeled underneath the crushing surf. What do you need to know and how do you prepare in order to start taming big data and generating exciting new analytics from it? Sit back, get comfortable, and prepare to find out!

Über diesen Titel

Über die Autorin bzw. den Autor

BILL FRANKS is the Chief Analytics Officer for Teradata, where he provides insight on trends in the analytics and big data space and helps organizations implement their analytics effectively. In addition, Bill is a faculty member of the International Institute for Analytics and is an active speaker and blogger. His consulting work has spanned many industries for companies ranging from Fortune 100 companies to small non-profits.

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Praise for Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics

"This book . . . puts the focus squarely where it belongs . . . It's primarily about the effective analysis of big data, rather than the big data management (BDM) topic per se. It starts with data and goes all the way into such topics as how to frame decisions, how to build an analytics center of excellence, and how to build an analytical culture. You will find some mentions of BDM topics, as you should. But the bulk of the content here is about how to create, organize, staff, and execute on analytical initiatives that make use of data as the input."
?From the Foreword by Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College, cofounder and Research Director, International Institute for Analytics

"This is a one-stop handbook for anyone who wants to understand what big data is and how to leverage it through advanced analytic processes and methods. Bill Franks intimately understands and describes how to create an entire analytics ecosystem intended to deliver competitive advantage."
?Stuart Aitken, CEO, dunnhumby USA

"In Taming the Big Data Tidal Wave, Bill Franks does a great job introducing both big data and the kind of analytics that will generate value from the waves of new data that are washing over companies. Easy to read and with helpful wrap-up sections in each chapter, the book avoids technical jargon without being lightweight. In this great introductory book, Bill makes a powerful case for analytic innovation and for getting started now."
?James Taylor, CEO, Decision Management Solutions and author of Decision Management Systems: A Practical Guide to Using Business Rules and Predictive Analytics

"In case you ever wondered why big data is providing business value in many industries, this book gives you perspectives and answers from many angles?from the tech side, to data science, to business users and processes. In my entire career of researching and lecturing on analytics, I have never encountered a book that combines the knowledge of both information technology and business managers in such a succinct way. I would recommend it to anyone whose career intersects with big data."
?Diego Klabjan, Professor at Northwestern University; Director, Master of Science in Analytics

"Bill Franks provides an entertaining and consumable take on a complex and intricate topic. The mix of insights applicable to practitioners and novices alike make this a critical read for someone new to the analytics space or to anyone in the space wanting to ensure they can learn from an accomplished leader. Franks' view across multiple industries and uses of big data have positioned him well to deliver this entry into the emergence of the space."
?Richard Maltsbarger, Senior Vice President of Strategy, Lowe's Companies, Inc.

Aus dem Klappentext

TAMING THE BIG DATA TIDAL WAVE

Finding Opportunities in Huge Data Streams with Advanced Analytics

Big data is sprouting up everywhere. Leveraging it today will drive competitive advantage; ignoring it puts your organization at risk of lagging behind the competition. To keep your edge razor-sharp, you must aggressively pursue capturing and analyzing these new data sources to extract the insights that they offer . . . starting today! Taming the Big Data Tidal Wave provides you with the tools, processes, and methods you need to tackle big data and cultivate a culture of innovation and discovery in your organization.

With its unique focus on the effective analysis of these increasingly popular data sources,Taming the Big Data Tidal Wave shows you step by step how to design, incorporate, and profit from a world-class advanced analytics ecosystem in today's big data environment. Author and analytics expert Bill Franks shares his "from the trenches" perspective to show you how big data is changing the world of analytics. He maps out an easy-to-follow action plan to help your organization uncover new business opportunities, implement new business processes, and make better-informed decisions.

This user-friendly handbook explores a number of big data concepts and how they can be applied to improve your organization's analytics, including:

• What is big data, why is it important, and what are its benefits?
• Ten big data sources that can change your business, including web data, sensor data, text data, and others
• Technologies, processes, and methods required to tame big data
• The convergence of the analytic and data environments
• The evolution of visual point and click interfaces, analytic point solutions, open source tools, and data visualization tools
• Modern analytic approaches such as ensemble modeling, commodity models, and text analysis
• What makes a great analysis, a great analytic professional, and a great analytics team?
• Enabling analytic innovation through an analytic innovation center
• How to create a culture of innovation and discovery in your organization

To stay ahead of the pack, you need to tackle big data today. Discover everything you need to know to improve productivity, create value, stay competitive, spot new business trends, and generate exciting analytics withTaming the Big Data Tidal Wave.

Details zur Ausgabe

• Verlag: Wiley
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 1118208781
• ISBN 13: 9781118208786
• Einband: Tapa dura
• Anzahl der Seiten: 334
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar