Managing and Using Information Systems: A Strategic Approach - Softcover

Pearlson, Keri E.; Saunders, Carol S.

Softcover

ISBN 10: 111828173X ISBN 13: 9781118281734

Verlag: John Wiley & Sons Inc, 2012

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Reseña del editor

Pearlson and Saunders', Managing and Using Information Systems: A Strategic Approach, Fifth Edition, conveys the insights and knowledge MBA students need to become knowledgeable and active participants in information systems decisions. This text is written to help managers begin to form a point of view of how information systems will help, hinder, and create opportunities for their organizations. It is intended to provide a solid foundation of basic concepts relevant to using and managing information.

Contraportada

"Information technology and business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without talking about the other."—Bill Gates, Microsoft

EXPLOIT THE POTENTIAL OF TECHNOLOGY AND SOCIAL BUSINESS FOR COMPETITIVE ADVANTAGE.

Information systems are at the heart of virtually every business process, and decision. Like previous editions, this fifth edition of Managing and Using Information Systems by Pearlson and Saunders gives you the foundation to become a knowledgeable participant in information systems decisions and to manage information for competitive advantage.

This edition continues to focus on ideas that impact the new generation of "digital natives"—managers who are at home in the digital world and expect to leverage technologies in their business lives. Brief, yet complete, this text provides a basic framework for understanding the relationships among business strategy, information systems, and organizational strategies.

Whether you're coming from IS or the business management side, Managing and Using Information Systems, Fifth Edition will give you a valuable grasp of how technologies affect business decisions, so you can grab every opportunity for business success.

New to the Fifth Edition:

• The concept of social business and its place in today's connected world is integrated throughout the text. New "Social Business Lens" sections in every chapter demonstrate the social business implications of the material.
• New Geographic Lens textboxes highlight the global implications of chapter content.
• All chapters are thoroughly updated. The text includes new coverage of social business strategy, CRM, agile processes, activity streams, activity-based costing, cloud computing, open source software, and business intelligence and analytics.
• Cases in all chapters are updated or replaced.

Details zur Ausgabe

• Verlag: John Wiley & Sons Inc
• Erscheinungsdatum: 2012
• ISBN 10: 111828173X
• ISBN 13: 9781118281734
• Einband: Tapa blanda
• Sprache: Englisch
• Auflage: 5
• Anzahl der Seiten: 401