The One-Hour Business Plan: The Simple and Practical Way to Start Anything New - Hardcover

McAdam, John

Hardcover

ISBN 10: 1118726227 ISBN 13: 9781118726228

Verlag: Wiley, 2013

Inhaltsangabe

A guide to writing a successful business plan―in just one hour

A strong business plan greatly increases a business chance of success, especially in an economic environment in which more than 50 percent of businesses fail within three years. Your business plan can serve as a foundation for your successful business. The One-Hour Business Plan, written by seasoned entrepreneur and business instructor John McAdam, helps you lay that foundation. With the help of this book, aspiring entrepreneurs can write a viable business plan in just one hour.

• Offers step-by-step guidance on the process of writing a business plan, with field-tested instructional techniques that are simple, strong, and easy to implement
• Written by John McAdam, a "been there, done that" hired CEO and serial entrepreneur with decades of real-world experience, who helps ordinary people become entrepreneurs and helps entrepreneurs become successful

The One-Hour Business Plan outlines a process and a framework for creating a business plan that sets you up for success. Give your business the best odds for success, in just one hour of your time.

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Über die Autorin bzw. den Autor

JOHN McADAM has decades of businessexperience as a hired CEO, serial entrepreneur, and instructor. He holds an MBA from the Wharton School and has taught strategic business planning at the Wharton Small Business Development Center for years. Quoted in business publications such as Inc., Success, Crain's New York Business, Business News Daily, and Wharton Alumni Magazine, John McAdam also speaks for organizations, having been a frequent radio guest and guest speaker on NBC10 Philadelphia Small Business Week and Money Matters TV. To book John McAdam, visit http://planfoundations.com.

Von der hinteren Coverseite

The One-Hour Business Plan™ addresses the hardest part about writing a business plan getting started. In one hour of writing time, the reader will have a business plan foundation to take their innovation to market. The author wrote this after seven years of observing 1,000+ business plans and field testing. This works!

Through actionable guidelines and detailed, real-life examples, The One-Hour Business Plan steers you through the process of writing a business plan foundation quickly while preserving your limited time and financial resources. Whether you're an experienced entrepreneur or a first-timer with a million-dollar idea, you can learn and benefit from the "five essential business plan cornerstones" that serve as the foundation of any successful business. Seasoned entrepreneur John McAdam identifies the most critical ingredients in successful business plans for sustainable businesses.

With a straightforward personable style and interactive reader exercises, The One-Hour Business Plan teaches you how to:

• Create a value proposition that makes a stronger business model
• Determine your customer target audience and reach your most receptive market
• Examine your proposal through a critical customer's eyes
• Set milestones and action plans to guide your business
• Predict how much money you will make and how successful your business will be

These five cornerstones will ensure that your business plan is effective. Ideal for any beginning entrepreneur, business owner, or experienced tycoon looking to gain an edge, The One-Hour Business Plan is an efficient, one-hour primer that will help you start thinking about a new business or doing something new with your old one.

After reading this book, you might want some guidance on your business planning worksheets. If so, then submit your worksheets for brief but pointed free feedback and a trial business club membership at http://planfoundations.com/trial.

Aus dem Klappentext

The One-Hour Business Plan addresses the hardest part about writing a business plan―getting started. In one hour of writing time, the reader will have a business plan foundation to take their innovation to market. The author wrote this after seven years of observing 1,000+ business plans and field testing. This works!

Through actionable guidelines and detailed, real-life examples, The One-Hour Business Plan steers you through the process of writing a business plan foundation quickly while preserving your limited time and financial resources. Whether you're an experienced entrepreneur or a first-timer with a million-dollar idea, you can learn and benefit from the "five essential business plan cornerstones" that serve as the foundation of any successful business. Seasoned entrepreneur John McAdam identifies the most critical ingredients in successful business plans for sustainable businesses.

With a straightforward personable style and interactive reader exercises, The One-Hour Business Plan teaches you how to:

• Create a value proposition that makes a stronger business model
• Determine your customer target audience and reach your most receptive market
• Examine your proposal through a critical customer's eyes
• Set milestones and action plans to guide your business
• Predict how much money you will make and how successful your business will be

These five cornerstones will ensure that your business plan is effective. Ideal for any beginning entrepreneur, business owner, or experienced tycoon looking to gain an edge, The One-Hour Business Plan is an efficient, one-hour primer that will help you start thinking about a new business or doing something new with your old one.

After reading this book, you might want some guidance on your business planning worksheets. If so, then submit your worksheets for brief but pointed free feedback and a trial business club membership at http://planfoundations.com/trial.

Details zur Ausgabe

• Verlag: Wiley
• Erscheinungsdatum: 2013
• Sprache: Englisch
• ISBN 10: 1118726227
• ISBN 13: 9781118726228
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 192
• Kontakt zum Hersteller: Wiley-VCH GmbH; product_safety@wiley.com; ; Boschstrasse 12; Weinheim; 69469; Deutschland