Zu dieser ISBN ist aktuell kein Angebot verfügbar.
Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Sales and service are being radically redefined by the biggest communications revolution in human history. In today’s technology-driven world, online content can be targeted to reach and win buyers one at a time, thus replacing yesterday’s outdated, scattershot approach to sales and service. The New Rules of Sales and Service reveals how savvy businesspeople can apply the “new rules” to reach their customers directly???and watch their profits soar.
In The New Rules of Sales and Service—the highly anticipated follow-up to the bestselling The New Rules of Marketing & PR—David Meerman Scott details the proven strategies and tools that business leaders can use to connect effectively with their customers and grow their organizations. Written in the author’s winning style, the book explores the New Rules of Sales and Service: Authentic story-telling sets the tone with content as the link between companies and customers. Big data enables a more scientific approach to sales and service. Agile selling brings new business to a company, and real-time engagement keeps customers happy.
Using illustrative examples from a variety of thriving companies, Scott shows how to create authentic and effective stories that are aligned with the needs of the buyer. Once a company’s employees are infused with a compelling story—a corporate narrative that is defined by the CEO—then those employees have the means and the understanding to connect their customers instantly. In addition, Scott offers strategies for creating real-time engagement with customers that service staff can easily adopt and includes ideas for establishing agile sales techniques. He also offers suggestions for developing clear and effective content that drives people to engage and do business with you.
The New Rules of Sales and Service includes a wealth of ideas and tips for leveraging social media in order to build a personal brand and a company’s business. For those who are nervous about adopting the new rules, the book addresses these fears and reveals the many ways it is possible to strike a productive digital balance.
Step by step, The New Rules of Sales and Service shows how to make the transition from the old ways of selling and servicing clients to the new realities now defining how people buy and do business.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Versand:
Gratis
Innerhalb der USA
Buchbeschreibung Hardcover. Zustand: New. Bestandsnummer des Verkäufers 1118827856-11-10157345
Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren
Buchbeschreibung Zustand: New. Buy with confidence! Book is in new, never-used condition 0.4. Bestandsnummer des Verkäufers bk1118827856xvz189zvxnew
Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren
Buchbeschreibung Hardcover. Zustand: new. Buy for Great customer experience. Bestandsnummer des Verkäufers GoldenDragon1118827856
Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren
Buchbeschreibung Hardcover. Zustand: new. New. Bestandsnummer des Verkäufers Wizard1118827856
Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren
Buchbeschreibung Hardcover. Zustand: new. New Copy. Customer Service Guaranteed. Bestandsnummer des Verkäufers think1118827856
Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren
Buchbeschreibung Zustand: new. Bestandsnummer des Verkäufers FrontCover1118827856
Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren
Buchbeschreibung Hardcover. Zustand: new. New. Fast Shipping and good customer service. Bestandsnummer des Verkäufers Holz_New_1118827856
Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren
Buchbeschreibung Hardcover. Zustand: new. Brand New Copy. Bestandsnummer des Verkäufers BBB_new1118827856
Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren
Buchbeschreibung Hardcover. Zustand: New. Bestandsnummer des Verkäufers Abebooks446958
Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren