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Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:GROW WITH THE FREEDOM, EMPOWERMENT, AND OPPORTUNITY OF MOBILE BANKING
“Mobile is an important platform for commerce, and smart bankers will use this book to ramp up their mobile strategies.”
—Ashok Vaswani, CEO, Retail and Business Banking, Barclays
“Krishnan’s book strikes at the juxtaposition of social-mobile and the implications of understanding and shaping customer behaviors. The book is a must-read for managers, not only in financial services, but in any industry where innovation is central to delivering successful commercial outcomes.”
—Shawn Banerji, Managing Director, Russell Reynolds Associates
“Banks must wake up to the new mobile reality if they want to compete successfully. Mobile offers significantly more agile infrastructures and lower operating costs. Mobility, including geolocalization, opens a whole new spectrum of services that banks could potentially offer to add value to the relationships with their customers.”
—Ignacio Oviedo, Former SVP and CIO, International Banking Division, Banamex
“A handy and easy-to-read book that makes a good case for why it’s important for bankers to get their arms around mobile and understand its potential.”
—David Maya, Partner, Oliver Wyman
“Mobile represents a huge business opportunity for banks. Krishnan’s book provides an executive-level overview of the challenges and benefits of mobile banking, along with great practical advice. Bring a copy of this book to your next board meeting!”
—Matthew Wilcox, Managing Director, Marketing Strategy and Innovation, Fiserv
“Mobile is transforming the pace, possibilities, and the way in which services are delivered and accessed. Krishnan offers thought-provoking views from industry leaders, key considerations for strategy, and emerging breakthroughs that compel us to fundamentally rethink the customer experience. It forces us to focus on behavior before technology. A must read for business leaders today.”
—Rich Epstein, Chief Architect, Maersk Line
“Building on his 25 years of banking experience and his vision of where mobile technology is headed, Krishnan charts a course for retail financial services in the future. In this warning to banks everywhere, Krishnan rightly suggests that retail finance may be the next industry to get turned upside down by the mobile revolution that is sweeping the globe.”
—Patrick Perrella, Director, Graduate Career Services, Mendoza College of Business, University of Notre Dame
“The pace of innovation in mobile technology is astonishing. This book will help readers make sense of how mobile can be leveraged effectively in retail banking.”
—Frank J. Casale, Founder and CEO, The Outsourcing Institute and Institute for Robotic Process Automation
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