Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance - Softcover

Marr, Bernard

Softcover

ISBN 10: 1118965833 ISBN 13: 9781118965832

Verlag: Wiley, 2015

Inhaltsangabe

Convert the promise of big data into real world results

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BERNARD MARR – the 'Big Data Guru' – is one of the world's most highly respected voices anywhere when it comes to data in business. In Big Data, you have access to techniques for converting raw information into real business results. Marr brings complex concepts down to earth, so you can use data the SMART way to transform everything you do.

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GET SMART – LEARN TO CONVERT THE PROMISE OF BIG DATA INTO REAL-WORLD RESULTS

There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results – and putting that in place to improve performance.

Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You'll learn from clear explanations and countless examples how successful organizations large and small use the SMART model to get ahead:

• Start with Strategy
• Measure Metrics and Data
• Apply Analytics
• Report Results
• Transform Business

Details zur Ausgabe

• Verlag: Wiley
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 1118965833
• ISBN 13: 9781118965832
• Einband: Tapa blanda
• Anzahl der Seiten: 256
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar