Systematically Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis - Softcover

Norris, Sigrid

Softcover

ISBN 10: 1119168325 ISBN 13: 9781119168324

Verlag: Wiley-Blackwell, 2019

Inhaltsangabe

A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis

Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data.

This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data.

• Contains new research data, exceptional illustrations and diagrams
• Offers step-by-step processes of working through examples, transcriptions and online videos
• Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis
• Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes

Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis. 

Über diesen Titel

Über die Autorin bzw. den Autor

Sigrid Norris is Professor of Multimodal (Inter)action and Director of the AUT Multimodal Research Centre at Auckland University of Technology, New Zealand. She is editor of the international journal Multimodal Communication and author of Analyzing Multimodal Interaction (2004) and Identity in (Inter)action: Introducing Multimodal (Inter)action Analysis (2011).

Von der hinteren Coverseite

Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points, and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data.

This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data.

Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data driven qualitative Multimodal Discourse Analysis.

Details zur Ausgabe

• Verlag: Wiley-Blackwell
• Erscheinungsdatum: 2019
• ISBN 10: 1119168325
• ISBN 13: 9781119168324
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 328
• Kontakt zum Hersteller: Nicht verfügbar