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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business - Hardcover
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Inhaltsangabe
Blogs, YouTube, Facebook, Twitter and other publishing platforms are giving everyone a "voice," including organizations and their customers. To be successful, businesses must speak directly with their customers or prospects through a comprehensive strategy that allows them to reach new customers at every stage of the buying cycle. They must find their voice and create bold and compelling content that people want to consume and which speaks to their needs or wants or desires.
Yeah, yeah... so you know all that. But how can you create bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? The second edition of Content Rules is a how-to book of both the art and science of developing marketing content that people care about interwoven with case studies of companies that are successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
Business owners and marketers who read this book will learn:
- The art of storytelling and the science of journalism
- What it means to be a "publisher" and why what you publish is the cornerstone of your marketing
- How to find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
- How to leverage social media and social tools to get your content and ideas distributed as widely as possible
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Über die Autorin bzw. den Autor
Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.
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- VerlagJohn Wiley & Sons Inc
- Erscheinungsdatum2025
- ISBN 10 1119447445
- ISBN 13 9781119447443
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten250
(Keine Angebote verfügbar)
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