Global Communication: Theories, Stakeholders, and Trends - Softcover

McPhail, Thomas L.; Phipps, Steven

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9781119522188: Global Communication: Theories, Stakeholders, and Trends

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ISBN 10: 1119522188 ISBN 13: 9781119522188

Verlag: Wiley-Blackwell, 2019

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VerlagWiley-Blackwell
Erscheinungsdatum2019
ISBN 10 1119522188
ISBN 13 9781119522188
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Global Communication: Theories, Stakeholders, and Trends

McPhail, Thomas L., Phipps, Steven

Verlag: Wiley-Blackwell (2019)

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Buchbeschreibung Paperback. Zustand: New. 5th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Bestandsnummer des Verk�ufers 002348887N

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Global Communication: Theories, Stakeholders, and Trends

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Buchbeschreibung Zustand: New. Buy with confidence! Book is in new, never-used condition 1.23. Bestandsnummer des Verk�ufers bk1119522188xvz189zvxnew

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Global Communication : Theories, Stakeholders, and Trends

McPhail, Thomas L.; Phipps, Steven

Verlag: Wiley-Blackwell (2019)

ISBN 10: 1119522188 ISBN 13: 9781119522188

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Global Communication: Theories, Stakeholders, and Trends

McPhail, Thomas L.; Phipps, Steven

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Buchbeschreibung Zustand: New. New! This book is in the same immaculate condition as when it was published 1.23. Bestandsnummer des Verk�ufers 353-1119522188-new

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Global Communication (Paperback)

Steven Phipps

Verlag: John Wiley and Sons Ltd, Hoboken (2019)

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Buchbeschreibung Paperback. Zustand: new. Paperback. Discusses the players, theories, and trends that affect how the world communicates and gets their information This book is a definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world. Global Communication: Theories, Stakeholders, and Trends, 5th Edition has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia. Outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order Focuses on a broad range of issues, including social media and new services like Netflix, as well as Arab and Asian media Includes major updates on discussion of the Internet to incorporate global events over the last few years (such as Russian use thereof, Facebook, Google) Looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment Offers an updated instructors website with an instructors manual, test banks, and student activities Global Communication: Theories, Stakeholders, and Trends, 5th Edition is intended as an upper-level, undergraduate text for students in courses on International/Global Communication, Global Media/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verk�ufers 9781119522188

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Global Communication Theories, Stakeholders, and Trends

McPhail, Thomas L.

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Buchbeschreibung Zustand: Brand New. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Bestandsnummer des Verk�ufers 53029811

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