Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences - Hardcover

Alroy, Alon; Ben-Shushan, Eran; Katz, Boaz

Hardcover

ISBN 10: 1119817153 ISBN 13: 9781119817154

Verlag: Wiley, 2022

Inhaltsangabe

Make events the most powerful marketing tool you have 

In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events.  

Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including:  

• How to measure event success with surveys, data, analytics, and key KPIs 
• How to integrate events into a strategic, end-to-end marketing plan 
• How to collect, analyze, and funnel event data to other teams to drive business growth 
• What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events 

Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE”―or Return on Event―with measurable increases in sales. 

Über diesen Titel

Über die Autorin bzw. den Autor

ALON ALROY is the co-founder, CMO, and CCO of Bizzabo. For the past 10 years, Alon and his co-founders have pioneered today’s modern event software. Alon has partnered with thousands of event executives and CMOs to deliver world-class event programs. He has been recognized as one of Business Insider’s “2021’s Most Important Marketing-Tech Executives” as well as Eventex’s “Top 100 Most Influential People in the Event Industry” and Collaborate Magazine’s “40 under 40 Young Leaders.”

ERAN BEN-SHUSHAN is the co-founder and CEO of Bizzabo. Under Eran’s leadership, Bizzabo has attracted thousands of clients globally and is considered one of Israel’s most successful startups. Eran has been recognized as one of The Software Report’s “Top 50 SaaS CEOs” for three consecutive years. In 2021, Eran was named one of Goldman Sachs’ “100 Most Intriguing Entrepreneurs,” one of Business Travel News’ “25 Most Influential” executives, and one of BizBash’s “Most Influential Event Professionals.”

BOAZ KATZ is the co-founder and chief data officer at Bizzabo. As the company’s technology visionary, Boaz recognized the data gap and the data opportunity in the events industry. Under his leadership, Bizzabo continues to innovate with cutting edge technology that captures unique data around every aspect of an event to deliver meaningful business outcomes for its customers around the world.

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Praise for EVENT SUCCESS

“To deliver meaningful events in a pandemic-fatigued world, marketing and event professionals must think differently about the way we design events and experiences. From the people you need on your team to the power of taking a data-informed approach to how to engage your audience and more, this book is a gold mine for understanding how to achieve event success.”
―NICOLA KASTNER, Vice President, Global Head of Event Strategy at SAP

“Moving from in-person to online events to hybrid events has proven to be challenging, but the events community has stepped up to share resources and help each other thrive. This book delivers those resources with a multitude of real-life examples to event professionals of all experience levels and employment types, including full-time events professionals and event business owners, like myself. This actionable guidance can help event professionals overcome obstacles and achieve event success.”
―ANDRÉA LONG, Founder of Firewood Events and Former Event Leader at Lyft

“Alon, Eran, and Boaz are event technology pioneers. They’ve been in the trenches and understand what it takes to achieve event success through technology, data, and, most importantly ― human interactions. In their book, they offer much more than event planning tips, they deliver the keys to creating and executing transformational experiences.”
―MARCO GIBERTI, Event Technology Investor and Thought Leader

“In a new hybrid world, events are becoming the most impactful channel to drive business results, elevate your brand, and activate communities. If you want to thrive in the post-pandemic event era put this book on your must-read list.”
―ORSON FRANCESCONE, Managing Director, FT Live at the Financial Times

“Planning hybrid and virtual events is hard work. Old formulas don’t work. The tools, strategies, and tactics are all different, which can be challenging for event professionals who’ve staked their careers on in-person events. Alon, Eran, and Boaz understand these challenges and tackle them head on. This is a must-read if you’re looking to demonstrate event success and find actionable inspiration that will help you evolve as an event professional. And heck ― you might just fall in love with your craft all over again.”
―DANA PAKE, Former Event Leader at Tableau and GitHub

Aus dem Klappentext

All sorts of organizations seek to harness the power of events to drive brand recognition, boost their reputation, and, ultimately, drive sales. But many companies struggle to realize the scale, strategy, and vision they need to maximize their Return-on-Event (ROE).

In Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences, a team of veteran event professionals from Bizzabo draws on years of experience powering events for companies like Amazon, Salesforce, and Uber to deliver an A-to-Z playbook for maximizing the impact of events.

You’ll discover how to unlock the full potential of your events and place them at the center of your marketing blueprint. You’ll learn to build engaging and exciting experiences in any format ― in-person, virtual, and hybrid ― that drive your organization’s strategic goals. The book explores concrete techniques for deploying new events, including the integration of events into an end-to-end marketing plan and the collection, analysis, and funneling of event data to other teams to drive business growth.

Event Success shows you how to measure event impact with surveys, data, analytics, and KPIs, and explains the characteristics of popular events put on by organizations like SAP, the Financial Times, and IBM.

An ideal resource for marketers and event professionals, Event Success is also perfect for anyone responsible for creating buzz, driving new sales, and building thought leadership through in-person, virtual, or hybrid events. It belongs on the bookshelves of professionals seeking to improve their ROE and realize measurable increases in sales.

Details zur Ausgabe

• Verlag: Wiley
• Erscheinungsdatum: 2022
• Sprache: Englisch
• ISBN 10: 1119817153
• ISBN 13: 9781119817154
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 272
• Kontakt zum Hersteller: Wiley-VCH GmbH; product_safety@wiley.com; ; Boschstrasse 12; Weinheim; 69469; Deutschland