9781133188322: SELL (Engaging 4ltr Press Titles in Marketing)
Softcover
ISBN 10: 113318832X ISBN 13: 9781133188322
Verlag: South-Western Pub, 2012

Inhaltsangabe

Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, SELL 3 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. SELL 3 employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Críticas

1. Overview of Personal Selling. 2. Building the Trust and Sales Ethics. 3. Understanding Buyers. 4. Communication Skills. 5. Strategic Prospecting and Preparing for Sales Dialog. 6. Planning Sales Dialog and Presentations. 7. Sales Dialog: Creating and Communicating Value. 8. Addressing Concerns and Earning Commitment. 9. Expanding Customer Relationships. 10. Adding Value: Self-Leadership and Teamwork. 11. Sales Management and Sales 2.0.

Reseña del editor

Designed for today's students in every detail, "SELL 3" was developed from nearly 200 students and faculty members to provide a more engaging and accessible solution that appeals to different learning styles at a value-based price.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
South-Western Pub
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
113318832X
ISBN 13 
9781133188322
Einband
Tapa blanda
Anzahl der Seiten
291
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar