Inhaltsangabe
Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.
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Essentials of Marketing Research
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South-Western College Pub, 2012
ISBN 10: 1133190642
ISBN 13: 9781133190646
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ESSENTIALS OF MARKETING RESEARCH
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