Consumer Behaviour: Perspectives, Findings and Explanations - Softcover

O'Shaughnessy, John

Softcover

ISBN 10: 1137003766 ISBN 13: 9781137003768

Verlag: Red Globe Press, 2012

Inhaltsangabe

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

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Über die Autorin bzw. den Autor

JOHN O'SHAUGHNESSY was Professor Emeritus of Business, Columbia University, USA.

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Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the perspective of each of these disciplines in turn, enabling students to critically evaluate their individual strengths, weaknesses, biases and limitations. International case studies and discussion questions are included throughout the text to demonstrate applied theories and provoke critical analysis.

Consumer Behavior is ideal for advanced undergraduate and postgraduate students of consumer behavior and consumer psychology.

Details zur Ausgabe

• Verlag: Red Globe Press
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 1137003766
• ISBN 13: 9781137003768
• Einband: Tapa blanda
• Anzahl der Seiten: 536
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar