Competing with IT: Leading a Digital Business: 3 (MBA Series) - Softcover

Ashurst, Colin

Softcover

ISBN 10: 1137269979 ISBN 13: 9781137269973

Verlag: Red Globe Press, 2015

Inhaltsangabe

Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage.

Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text.

- Allows students to apply their knowledge and explore real-world issues through case studies and examples
- Brings together benefits-led and agile approaches to projects in an innovative framework
- Combines extensive practical experience with the latest academic thinking and research

Über diesen Titel

Über die Autorin bzw. den Autor

Colin Ashurst is a Senior Lecturer at Newcastle University Business School, UK.

Von der hinteren Coverseite

Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage.

Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text.

- Allows students to apply their knowledge and explore real-world issues through case studies and examples
- Brings together benefits-led and agile approaches to projects in an innovative framework
- Combines extensive practical experience with the latest academic thinking and research

Details zur Ausgabe

• Verlag: Red Globe Press
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 1137269979
• ISBN 13: 9781137269973
• Einband: Tapa blanda
• Anzahl der Seiten: 420
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar