Verwandte Artikel zu Masters of Disaster: The Ten Commandments of Damage...

Masters of Disaster: The Ten Commandments of Damage Control - Softcover

Lehane, Christopher

 
9781137278968: Masters of Disaster: The Ten Commandments of Damage Control
Softcover
ISBN 10: 113727896X ISBN 13: 9781137278968
Verlag: Macmillan Education, 2014

Inhaltsangabe

Whether you're a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lousy Yelp review, a crisis doesn't have to be the make-or-break moment of your career. Correctly managed, even the most embarrassing "reply all" can quickly become a thing of the past. In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Christopher Lehane, Mark Fabiani and Bill Guttentag

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Macmillan Education
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
113727896X
ISBN 13 
9781137278968
Einband
Taschenbuch
Anzahl der Seiten
258
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland