Masters of Disaster: The Ten Commandments of Damage Control - Softcover

Lehane, Christopher

Softcover

ISBN 10: 113727896X ISBN 13: 9781137278968

Verlag: Macmillan Education, 2014

Inhaltsangabe

Whether you're a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lousy Yelp review, a crisis doesn't have to be the make-or-break moment of your career. Correctly managed, even the most embarrassing "reply all" can quickly become a thing of the past. In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.

Über diesen Titel

Über die Autorin bzw. den Autor

Christopher Lehane, Mark Fabiani and Bill Guttentag

Details zur Ausgabe

• Verlag: Macmillan Education
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 113727896X
• ISBN 13: 9781137278968
• Einband: Taschenbuch
• Anzahl der Seiten: 258
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland