Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia - Hardcover

Roll, M.

Hardcover

ISBN 10: 1137359161 ISBN 13: 9781137359162

Verlag: Palgrave Macmillan, 2015

Inhaltsangabe

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

Über diesen Titel

Über die Autorin bzw. den Autor

Martin Roll provides global business, strategy and brand marketing consulting empowering global clients to build sustainable, high-performing businesses. He provides world-class advisory, strategic guidance and insights to global clients. Martin Roll seeks to empower clients to succeed through better business performance and to become enduring, leading enterprises.
Martin Roll brings more than 25 years of management experience as a senior advisor to corporate boards and executive management teams. He travels extensively to speak at top-level conferences every year, and he is a frequent guest lecturer at INSEAD, Nanyang Business School, and CEIBS amongst others. Martin Roll is a business columnist for INSEAD Knowledge and several global media. He holds an MBA from INSEAD.

Details zur Ausgabe

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 1137359161
• ISBN 13: 9781137359162
• Einband: Gebundene Ausgabe
• Auflage: 2
• Anzahl der Seiten: 359
• Kontakt zum Hersteller: Milestones; https://plaion.com/; ; Embracer Platz 1; H�fen; 6604; Österreich