Innovation Management: Effective strategy and implementation - Softcover

Goffin, Keith; Mitchell, Rick

Softcover

ISBN 10: 1137373431 ISBN 13: 9781137373434

Verlag: Bloomsbury Academic, 2016

Inhaltsangabe

<DIV>THE NEW EDITION OF THIS HIGHLY SUCCESSFUL TEXTBOOK DRAWS ON THE AUTHORS’ EXTENSIVE INDUSTRY EXPERIENCE AND ACADEMIC RESEARCH TO PROVIDE A CONCISE AND PRACTICAL APPROACH TO DEVELOPING AND IMPLEMENTING STRATEGIES. OFFERING A HIGHLY READABLE TEXT ALONGSIDE AN EFFECTIVE MIX OF THEORY, CASE STUDIES AND UPDATED PEDAGOGICAL FEATURES, THE BOOK COVERS BOTH STRATEGIC AND MANAGERIAL ELEMENTS OF INNOVATION. THE TOOLS DESCRIBED BY THE WELL-RESPECTED AND AUTHORITATIVE AUTHOR TEAM CAN BE USED TO IMPROVE PERFORMANCE IN BOTH SERVICE AND MANUFACTURING COMPANIES, AND THE TEXT IS AN EXCELLENT PRACTICAL RESOURCE FOR STUDENTS AND MANAGERS ALIKE. </DIV><DIV><BR></DIV><DIV>THIS TEXTBOOK CATERS PRIMARILY FOR MBA AND EXECUTIVE STUDENTS OF INNOVATION MANAGEMENT. IN ADDITION, IT IS AN ESSENTIAL TEXT FOR UPPER LEVEL UNDERGRADUATE AND POSTGRADUATE STUDENTS OF INNOVATION MANAGEMENT, AS WELL AS FOR PRACTITIONERS SEEKING TO ENHANCE THEIR UNDERSTANDING OF THE SUBJECT.</DIV>

Über diesen Titel

Críticas

Praise for the 3rd edition: 'We decided to use the Goffin and Mitchell book because a) it was the easiest to read, b) the other books discussed a lot of topics that we did not want to discuss in the course, c) it had the best price.' - Daan Stam, Professor of Technology and Operations Management, Erasmus University, The Netherlands 'Since the publication of the first edition, Innovation Management by Goffin and Mitchell has been one of my favourite textbooks. It stands out from the crowd as a practitioner-oriented textbook with a strong emphasis upon project management aspects of new product development. Although the target of practitioners as a readership is shared by some competitors, Goffin and Mitchell are far more successful at blending their industry experience with academic research, making the book an ideal text for mature MBA students who seek to gain knowledge about current practices of innovation management.' - Hiro Izushi, Senior Lecurer, Aston University, UK 'The strengths of this book are the various toolkits and frameworks provided, which many postgraduate students with industrial experience will find very useful, enabling them to quickly apply learning to practice.' - Wendy Phillips, Associate Professor in Strategy and Operations Management, UWE, UK 'A strength of the book is the critical reflections throughout on aspects of innovation management. This is most welcome and serves the reader well. All too often concepts and theories are presented without any critical evaluation. The practical stance taken by the authors mean that they are well positioned to comment on how well or not the concept has worked or not worked in practice.' - Paul Trott, professor of Innovation Management, University of Portsmouth, UK 'The book offers an important advantage over others in that the book is not just about innovation management but it is also for innovation management ... The book presents theories of innovation management in a clear and accessible way.' - Jun Li, Senior Lecturer in Enterpreneurship and Innovation, University of Essex, UK 'The strength of the text is its focus of the needs of practicing managers.' - Lisa Callagher, Senior Lecturer in Management and International Business, University of Auckland, New Zealand '[Strengths of Goffin and Mitchell are] very good, recent case studies, a lot of relevant knowledge packed in a not-too-thick book, some of this relevant knowledge is unique to the authors ... I believe this is a very good book because it is packed with a lot of knowledge and concepts about innovation management in a concise manner.' - Eric Shiu, Lecturer in Marketing and Innovation Management, Birmingham Business School, University of Birmingham, UK

Críticas

This is without doubt one of the most comprehensive books in the area of innovation and innovation management that I have come across. It is an invaluable resource for students and managers alike. The best part is that it has many cases and insights from all over the world to bring innovation alive and show how it has been successfully achieved in practice. – Massimo Garbuio, Senior Lecturer in Entrepreneurship, University of Sydney Business School, Australia

With accessing and applying external and collaborative innovation high on the agenda of most technology-driven organisations, this revised edition is a timely update. A hands-on and practical companion, built on a solid platform of research and tried and tested experience, it provides students, teachers and practitioners an in-depth guide to the complexities of innovation management that I thoroughly endorse. – Mark Farmery, Senior Business Development Manager, Karolinska Institutet Innovations AB, Sweden

The book provides both the academic rigour and the practical application demanded by my postgraduate students. It is imminently accessible because it is so well structured. I hold the authors in very high regard and commend them for yet again providing a high quality learning tool. – Professor Chris van der Hoven, Strategy & Innovation lecturer and Academic Director, Wits Business School, University of Witwatersrand, South Africa

Details zur Ausgabe

• Verlag: Bloomsbury Academic
• Erscheinungsdatum: 2016
• ISBN 10: 1137373431
• ISBN 13: 9781137373434
• Einband: Tapa blanda
• Sprache: Englisch
• Auflage: 3
• Anzahl der Seiten: 448