Entrepreneurship and Small Business: Start-up, Growth and Maturity - Softcover

Burns, Paul

Softcover

ISBN 10: 1137430354 ISBN 13: 9781137430359

Verlag: Macmillan Education, 2016

Inhaltsangabe

<DIV>THE NEW EDITION OF THIS MARKET-LEADING TEXTBOOK PROVIDES A HOLISTIC INTRODUCTION TO THE ACADEMIC STUDY OF ENTREPRENEURSHIP AND OFFERS PRACTICAL GUIDANCE FOR PROSPECTIVE ENTREPRENEURS. ADOPTING A LIFE-CYCLE VIEW OF A BUSINESS FROM START-UP TO MATURITY, IT EXPLORES THE MANY STAGES AND FORMS OF ENTREPRENEURSHIP. WITH AN INTERNATIONAL OUTLOOK AND EXPERT SYNTHESIS OF BOTH THEORETICAL FOUNDATIONS AND LESSONS FROM REAL-LIFE BUSINESS PRACTICE, THE BOOK OFFERS A COMPLETE COURSE GUIDE, FOSTERING ENTREPRENEURIAL TALENT, THINKING AND SKILLS. THE AUTHOR’S ENGAGING STYLE AND UNRIVALLED EXPERTISE DRAWN FROM A LONG-RANGING CAREER (AS AN ACADEMIC, ACCOUNTANT AND ENTREPRENEUR) MAKE THE BOOK ACCESSIBLE AND AUTHORITATIVE.&NBSP;</DIV><DIV><BR></DIV><DIV>THIS IS AN IDEAL TEXTBOOK FOR THOSE STUDYING ENTREPRENEURSHIP OR SMALL BUSINESS ON UNDERGRADUATE BUSINESS OR MANAGEMENT DEGREE COURSES, AS WELL AS ON MBA PROGRAMMES. IT WILL ALSO APPEAL TO THOSE LOOKING TO LAUNCH THEIR OWN BUSINESSES.&NBSP;</DIV><DIV><BR></DIV>

Über diesen Titel

Críticas:

"This book is a "must have" for any student who is interested in entrepreneurship and small business management. It provides a comprehensive overview on all issues related to the set-up of a new business. The cases help students to gain deeper insights into the conceptual issues outlined in the chapters. Practice insights make the learning process more vivid." Carolin Decker - Faculty of Business Studies and Economics, University of Bremen, Germany "This is an excellent text on theory and practice of entrepreneurship and the author capture the essence of the same very well and present a range of extremely useful cases to support the theory. The text is informative, educational, stimulating, easy to read and follow, and provide a rich blend of knowledge relevant to students at all level." Dr Matthew Shafaghi - University of Bolton, UK "This is one of the most useful texts on new business development that combines the academic background with a template for new business planning, implementation and growth. As such it fits both academic entrepreneurial requirements and uses appropriate cases to supplement the the text. The supplementary material is first class. I will be recommending it too those of my MBA Capstone students both in the UK and wider afield who are looking at new business development whether as an entrepreneur or intrapreneur." Christopher Firth - Oxford Brookes University, UK "The book's pedagogic approach is great. Also, the layout and the practical examples are excellent." Professor Michel Charifzadeh, International University of Applied Sciences, Reutlingen University, Germany "Another great text from Paul Burns. This new edition updates much of what was so good about previous editions and also brings in key concepts from his New Venture Creation text." Dr Alex Gillet- York Management School, University of York, UK "An excellent update to a very popular small business textbook. I've been a fan since the first edition in 2001. I love the clear layout and contemporary design and feel to this edition. Lots of interesting case studies and examples. I like the path the book takes from start-up to growth and maturity. A solid textbook for any small business module and course at u/g and p/g level." Tim Savage- Cardiff School of Management, Cardiff Metropolitan University, UK 'A fantastic text for a teacher looking at ways of motivating students and helping them learn in an experiential manner. The cases, questions, activities and theoretical descriptions are presented in an attractive and clear structure, which makes my life as a teacher easier.' Mayank Golpelwar, Hochschule Bremen, Germany "Yet another masterpiece by Paul Burns! This book touches on contemporary issues in the field and it does so by bringing in the contexts of both advanced and developing economies. It covers key concepts from business idea, start-up to growth and maturity in a unique fashion." - Amon Simba, Nottingham Trent University, UK "A very relevant handbook to inspire students in their entrepreneurial journey. Explanation on entrepreneurship theories is clear and thought-provoking. The best part is that it has many cases and insights from all over the world!" - Poh Yen Ng, Dubai Men's College, United Arab Emirates "This well-structured, highly engaging text has a comprehensive coverage of key topics in start-up entrepreneurship. Its practical approach provides useful guidance to students, and the cases and videos are valuable resources for lecturers." - Catherine Wang, Royal Holloway, University of London, UK "This must rank as one of the most comprehensive books in the area of entrepreneurship and small business management that I have come across." - Shafeek Sha, Rhodes University, South Africa "An exceptional treatise that I fully expect to use in my teaching, not only for undergraduate level students, but also those developing small businesses." - Zahed Subhan, Drexel University, USA

Críticas:

This well-structured, highly engaging text has a comprehensive coverage of key topics in start-up entrepreneurship. Its practical approach provides useful guidance to students, and the cases and videos are valuable resources for lecturers. – Catherine Wang, Royal Holloway, University of London, UK

Yet another masterpiece by Paul Burns! The book touches on contemporary issues in the fi eld and it does so by bringing in the contexts of both advanced and developing economies. It covers key concepts from business idea, start-up to growth and maturity in a unique fashion. – Amon Simba, Nottingham Trent University, UK

This must rank as one of the most comprehensive books in the area of entrepreneurship and small business management that I have come across. It should leave the reader with a thorough understanding as well as a useful set of tools and techniques. – Shafeek Sha, Rhodes University, South Africa

An exceptional treatise that I fully expect to use in my teaching, not only for undergraduate and graduate level students, but also those developing small businesses. Professor Burns has again brought to bear an inimitable writing style that effectively conveys vital information in a highly readable format. – Zahed Subhan, Drexel University, USA

A very relevant handbook to inspire students in their entrepreneurial journey. Explanation on entrepreneurship theories is clear and thought provoking. The best part is that it has many cases and insights from all over the world! – Poh Yen Ng, Dubai Men’s College, United Arab Emirates

Über diese Auflage

• Verlag: Macmillan Education
• Erscheinungsdatum: 2016
• ISBN 10: 1137430354
• ISBN 13: 9781137430359
• Einband: Tapa blanda
• Auflage: 4
• Anzahl der Seiten: 540