Why Games Are Good For Business: How to Leverage the Power of Serious Games, Gamification and Simulations

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9781137448965: Why Games Are Good For Business: How to Leverage the Power of Serious Games, Gamification and Simulations
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'Helen gives us a valuable resource to help potential clients understand serious games. Individuals considering serious games will do well to let this book be their guide, drawing upon her intuition and experience distilled into useful frameworks to understand benefits, process, and more. Filled with useful tips, tools, data, and examples, this book is a worthwhile addition to the canon.'

-Clark Quinn, Executive Director, Quinnovation

'Games, simulations, and role-playing have always played a vital role in learning and development. Today, the commercial success of video games has enabled corporate organizations to improve the cost effectiveness of their HR activities through the serious use of these technologies. The author of this book is one of the most experienced and respected experts in serious games.'

-David Wortley, Entrepreneur and Gamification Specialist

'Helen Routledge's new book Why Games Are Good For Business is a compelling journey through the overall landscape of serious games, what they are, why they work and who is using them to achieve market advantage. As one of the rare experts who can genuinely claim to have shaped the serious games space, Helen explores the market opportunity in various sectors and conveys how role-playing can help you understand your competitors' thinking and anticipate their next move."

-Eliane Alhadeff, Serious Games Market Editor

'Helen's book is the first I've read that manages to take the state of the art put it in the context of someone who might want to commission a serious game or who has an interest but isn't already researching or making games. Helen's background in psychology and extensive experience as a practitioner give her the ideal background for this book and I plan on buying a copy for anyone who commissions us to design them a serious game.'

-David Farrell, University Lecturer in Games Design, Glasgow Caledonian University

'Serious games are complicated and sophisticated software systems bridging specific business or education needs (e.g. training, communication, behavioural change) with the world of game-making. Consequently, designing a successful serious game is a necessarily complex and collaborative process in which all stakeholders must fully engage. In her new book Why Games Are Good For Business Helen Routledge shares her extensive knowledge and expertise as a leading serious game designer and provide the reader with a remarkably concrete and practical account of serious games, their potential benefits to businesses and the process of making them.'

-Sandy Louchart, serious game researcher and lecturer, Digital Design Studio at the Glasgow School of Art



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By tapping into the same psychology that keeps gamers glued to Minecraft or World of Warcraft, innovative organizations are creating their own engaging and flexible learning experiences. They're called Serious Games. This is a practical toolkit for those who want to learn about more serious games and how to apply them in the workplace.

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Helen Routledge
Verlag: Palgrave MacMillan, United Kingdom (2015)
ISBN 10: 1137448962 ISBN 13: 9781137448965
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Buchbeschreibung Palgrave MacMillan, United Kingdom, 2015. Hardback. Zustand: New. 1st ed. 2016. Language: English . Brand New Book. By tapping into the same psychology that keeps gamers glued to Minecraft or World of Warcraft, innovative organizations are creating their own engaging and flexible learning experiences. They re called Serious Games. This is a practical toolkit for those who want to learn about more serious games and how to apply them in the workplace. Bestandsnummer des Verkäufers SPR9781137448965

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Buchbeschreibung Palgrave MacMillan, United Kingdom, 2015. Hardback. Zustand: New. 1st ed. 2016. Language: English . Brand New Book. By tapping into the same psychology that keeps gamers glued to Minecraft or World of Warcraft, innovative organizations are creating their own engaging and flexible learning experiences. They re called Serious Games. This is a practical toolkit for those who want to learn about more serious games and how to apply them in the workplace. Bestandsnummer des Verkäufers SPR9781137448965

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Buchbeschreibung Palgrave MacMillan 11/15/2015, 2015. Hardback or Cased Book. Zustand: New. Why Games Are Good for Business: How to Leverage the Power of Serious Games, Gamification and Simulations. Book. Bestandsnummer des Verkäufers BBS-9781137448965

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Buchbeschreibung Palgrave Macmillan. Hardcover. Zustand: New. 208 pages. Dimensions: 8.7in. x 5.5in. x 0.9in.By tapping into the same psychology that keeps gamers glued to Minecraft or World of Warcraft, innovative organizations are creating learning experiences that are genuinely engaging, endlessly flexible, and extremely cost effective. Theyre called Serious Games. People learn more, learn better, and learn faster when they are emotionally engaged. Serious games are how you leverage the power of play to create emotional engagement. Why Serious Games Are Good For Business is an innovative and practical toolkit for those who want to learn about more serious games and how to apply them in their organizations. Featuring fascinating examples of how organizations as diverse as LOreal, Shell, the NHS, and Cancer Research UK, are using serious games to lead a quiet revolution in learning and development, as well as surprising case studies on how games are making an impact in even the most remote and underprivileged corners of the world. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Bestandsnummer des Verkäufers 9781137448965

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