Winning Minds: Secrets From the Language of Leadership - Softcover

Lancaster, Simon

 
9781137465924: Winning Minds: Secrets From the Language of Leadership
Softcover
ISBN 10: 1137465921 ISBN 13: 9781137465924
Verlag: Palgrave Macmillan, 2015

Inhaltsangabe

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

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Über die Autorin bzw. den Autor

Simon Lancaster is one of the world's top speechwriters. He first became a speechwriter in the late 1990s, working for members of Tony Blair's Cabinet. Today, he writes speeches for the CEOs of some of the biggest companies in the world, including Unilever, HSBC and Intercontinental Hotels. Simon is a visiting lecturer at Henley Business School, Cass Business School and Cambridge University. He writes regular columns for Total Politics and The Guardian, as well as providing expert commentary for the BBC and Sky News. His award-winning workshops in the 'Language of Leadership' have been run to great acclaim across the world.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
1137465921
ISBN 13 
9781137465924
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
240
Kontakt zum Hersteller
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ISBN 10:  1349580694 ISBN 13:  9781349580699
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