Competitive Strategies: Managing the Present, Imagining the Future - Hardcover

Valdani, E.; Arbore, A.

Hardcover

ISBN 10: 1137498358 ISBN 13: 9781137498359

Verlag: Palgrave Macmillan, 2012

Über diesen Titel

Reseña del editor

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

Biografía del autor

ENRICO VALDANI is a full professor and director of the Marketing Department at Bocconi University, Italy. He is President of the SIM, the Italian Marketing Society. Co-founder of VVA consulting company and the author of many books on strategic marketing and international marketing issues ALESSANDRO ARBORE SDA is a professor of Marketing at Bocconi University, Italy. He is the director of the Executive Master in Marketing and Sales (EMMS). He is a visiting scholar at the Wharton Business School, University of Pennsylvania, USA and the author of many international publications on ICT and marketing topics.

Details zur Ausgabe

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2012
• ISBN 10: 1137498358
• ISBN 13: 9781137498359
• Einband: Tapa dura
• Sprache: Englisch
• Auflage: 1
• Anzahl der Seiten: 272