IN THIS GROUNDBREAKING BOOK, AUTHOR DAVID FORBES EXPLAINS HUMAN MOTIVATION AND PROVIDES WAYS THAT MARKETERS CAN EFFECTIVELY REACH THE CONSUMER. THE BOOK USES DECADES OF PSYCHOLOGY RESEARCH AND THE AUTHOR'S OWN TOOL, THE FORBES MATRIX THAT IDENTIFIES, ORGANIZES, AND EXPLAINS THE NINE CORE MOTIVATIONS.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
'In The Science of Why, David Forbes offers a deep dive into the psychology behind consumer behavior. By explaining the different kinds of motivation that drive purchases, he enables you to fine-tune your marketing. As a helpful bonus the book is peppered with real-world examples of how successful marketers have used a particular motivation.' Roger Dooley, author of Brainfluence
'Understanding 'why people do what they do' has puzzled mankind since the time of Socrates. Over the centuries, many, including Freud and Maslow, have furthered our understanding of human behavior. In The Science of Why, David Forbes distills the scientific body of knowledge into nine core motivations that drive behavior. Utilizing case studies and his experiences with the MindSight methodology, he effectively illustrates how brands can leverage emotional insights into core motivations to engage authentically with consumers.' Lisa R. Courtade, Head, Global Customer & Brand Insights, Merck & Co., Inc.
'Marketing must change in light of neuroscience, and this book is an invaluable roadmap to success in this new order.' Douglas Van Praet, Author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
'This is a must read for all marketers. Dr. Forbes explains the psychology of how we are wired; our personalities, our intrinsic and extrinsic motivators, and how that influences our reactions to the external world. Using his own proprietary MindSight Matrix allows him to give real-life business applications, along with suggested marketing messages to better connect with consumers. Dr. Forbes makes a compelling case for why better understanding human psychology will unlock true emotional connections.' Michelle Adams, PhD, Founder of Marketing Brainology
'In today's person-centered marketing environment, success depends on understanding the deep emotional needs in consumers' lives, and then creating and marketing brands and products that will contribute to fulfillment of those needs in a truly meaningful way. In The Science of Why, Forbes offers a theoretically compelling, eminently practical, battle-tested, example-rich playbook for doing just that.' Stephen D. Rappaport, Author and Marketing Consultant, Stephen D. Rappaport Consulting LLC
'The Science of Why is a must-read for any business looking to develop products, services and campaigns that have deep psychological appeal.' Paul Marsden, blogger Brand Genetics
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Versand:
EUR 3,58
Innerhalb der USA
Versand:
EUR 3,58
Innerhalb der USA
Anbieter: Read&Dream, SAINT LOUIS, MO, USA
Zustand: Good. All pages and cover are intact - The book may have some cosmetic wear (i.e. creased spine/cover, scratches, curled corners, folded pages, minor sunburn) - The book has very few or no highlight/notes/underlined pages - Safe and Secure Mailer - No Hassle Return - Used books may not include supplementary material. Bestandsnummer des Verkäufers 4JSXJ6000X8U
Anzahl: 1 verfügbar
Anbieter: SecondSale, Montgomery, IL, USA
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00066050959
Anzahl: 1 verfügbar
Anbieter: Goodwill of Colorado, COLORADO SPRINGS, CO, USA
Zustand: Acceptable. This item is in overall acceptable condition. Covers are intact but may have heavy wear including creases, bends, edge wear, curled corners or minor tears as well as stickers or sticker-residue. Pages are intact but may have minor curls, bends or moderate to considerable highlighting/ writing. Binding is intact; however, spine may have heavy wear. A well-read copy overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!. Bestandsnummer des Verkäufers 466P480012ZH
Anzahl: 1 verfügbar
Anbieter: Once Upon A Time Books, Siloam Springs, AR, USA
hardcover. Zustand: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Bestandsnummer des Verkäufers mon0001252442
Anzahl: 1 verfügbar
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1. Bestandsnummer des Verkäufers G1137502037I4N00
Anzahl: 1 verfügbar
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1. Bestandsnummer des Verkäufers G1137502037I2N00
Anzahl: 1 verfügbar
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1. Bestandsnummer des Verkäufers G1137502037I4N00
Anzahl: 1 verfügbar
Anbieter: Open Books West Loop, Chicago, IL, USA
Hardcover. Zustand: Used. Bestandsnummer des Verkäufers 608770
Anzahl: 1 verfügbar
Anbieter: Campbell Bookstore, Austin, TX, USA
Zustand: very good. Bestandsnummer des Verkäufers UsedCamp1137502037
Anzahl: 1 verfügbar
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
hardcover. Zustand: Very Good. The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bestandsnummer des Verkäufers 7719-9781137502032
Anzahl: 1 verfügbar