Market Mediations: Semiotic Investigations on Consumers, Objects and Brands - Hardcover

Heilbrunn, Benoît

Hardcover

ISBN 10: 1137509961 ISBN 13: 9781137509963

Verlag: AIAA, 2015

Über diesen Titel

Reseña del editor

Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

Biografía del autor

Benoît Heilbrunn is Professor of Marketing at ESCP Europe Business School and at IFM (French Institute of Fashion). He teaches brand management, design management and consumer behaviour, and acts as a consultant in the area of brand activation and semiotics of marketing and branding. His wide interest in human sciences allows him to articulate a reflexion on the ideological aspects of consumer and brand society. He is also interested in the various dimensions of material culture, mainly objects, logos and visual identities.

Details zur Ausgabe

• Verlag: AIAA
• Erscheinungsdatum: 2015
• ISBN 10: 1137509961
• ISBN 13: 9781137509963
• Einband: Tapa dura
• Sprache: Englisch
• Anzahl der Seiten: 268