Communication in Organizational Environments: Functions, Determinants and Areas of Influence - Hardcover

Rogala, Anna; Bialowas, Sylwester

Hardcover

ISBN 10: 1137547014 ISBN 13: 9781137547019

Verlag: Palgrave Macmillan, 2016

Inhaltsangabe

This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes original quantitative and qualitative research, and determines the functions, objectives and conditions of effective internal communication. In this book, the authors bridge the gap in the literature on the management of corporate internal communication, and provide a tool for measuring communication effectiveness. Useful as a guide for internal communication managers in various organizations, this book is also important reading for academics in corporate communication, public relations, corporate management and behaviour, and human resource management. 

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Über die Autorin bzw. den Autor

Anna Rogala is an assistant professor in the Department of Marketing Strategies at the Poznan University of Economics, Poland. She specializes in corporate communications, brand management and corporate image, and is currently engaged in consulting and training companies in these areas. Anna is also a member of the Polish Scientific Society of Marketing, and Eurasia Business and Economic Society. 

Sylwester Bialowas is an assistant professor in the Department of Marketing Research and Services at the Poznan University of Economics, Poland. His research interests include Consumer Behaviour and Market Research.

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This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes original quantitative and qualitative research, and determines the functions, objectives and conditions of effective internal communication. In this book, the authors bridge the gap in the literature on the management of corporate internal communication, and provide a tool for measuring communication effectiveness. Useful as a guide for internal communication managers in various organizations, this book is also important reading for academics in corporate communication, public relations, corporate management and behaviour, and human resource management. 

Details zur Ausgabe

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2016
• Sprache: Englisch
• ISBN 10: 1137547014
• ISBN 13: 9781137547019
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 279
• Kontakt zum Hersteller: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Deutschland