Understanding Enterprise: Entrepreneurs and Small Business - Softcover

Bridge, Simon

Softcover

ISBN 10: 1137584548 ISBN 13: 9781137584540

Verlag: Red Globe Press, 2017

Inhaltsangabe

Now in its fifth edition, Understanding Enterprise has established itself as one of the most widely respected guides to the discipline, providing a refreshingly perceptive approach to understanding and applying theory. It offers a critical introduction to enterprise in its broadest context, with particular emphasis on its application to entrepreneurs and small business. Divided into three parts, the course examines traditional approaches, new perspectives on the subject, and the success-or otherwise-of government policy.

Written by leading experts with a combined wealth of research, teaching and consulting experience, this textbook will be an essential companion for undergraduate and postgraduate students of enterprise and small business. Policy makers and practitioners will also benefit from this comprehensive guide.

New to this Edition:
- Extensively revised to take into account the latest thinking and research, with updated content and examples throughout
- Updated coverage of the impact and failings of comparative government policies
- Enhanced pedagogical features to engage students and enliven their learning experience

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/understanding-enterprise. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Über diesen Titel

Über die Autorinnen und Autoren

SIMON BRIDGE is the Proprietor of Simon Bridge and Associates. He is also a visiting Professor at the University of Ulster's Northern Ireland Centre for Entrepreneurship (NICENT), UK.

KEN O'NEILL is Professor of Enterprise and Small Business Development at the University of Ulster's Business School, UK.

Von der hinteren Coverseite

The emergence of an enterprise culture and entrepreneurial economy has led to the rapid development of theories, policies and practices in the field of entrepreneurship. Understanding Enterprise provides a critical introduction to enterprise in its broadest context, particularly its application to business through entrepreneurship and small business. The book is divided into three distinct parts, which examine traditional approaches to entrepreneurship, new perspectives on the subject, and the success or otherwise of government policy.

Key features:
- Extensively revised to take into account the latest thinking and research
- Reassessment of traditional views and a critique of conventional wisdom
- Updated coverage of the impact and failings of comparative government policies
- A good balance between theoretical and practical perspectives

Understanding Enterprise is an essential companion for undergraduate and postgraduate students of entrepreneurship. Policy makers and practitioners will also benefit from this comprehensive guide.

Details zur Ausgabe

• Verlag: Red Globe Press
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 1137584548
• ISBN 13: 9781137584540
• Einband: Tapa blanda
• Auflage: 5
• Anzahl der Seiten: 384
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar