Global Strategic Management - Softcover

Lasserre, Philippe

Softcover

ISBN 10: 1137584580 ISBN 13: 9781137584588

Verlag: Red Globe Press, 2017

Inhaltsangabe

The 4th edition of Lasserre's core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale.

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Über die Autorin bzw. den Autor

Philippe Lasserre is Emeritus Professor of Strategy at INSEAD, Fontainebleau, France.

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​Thoroughly revised and updated, this fourth edition of Lasserre’s popular textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence.

Global Strategic Management blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirmsGlobal Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from.

This fully-updated fourth edition includes:

• New and expanded coverage of BRICs, ‘born global’ firms, Corporate Social Responsibility and the underground economy 
  
• More on e-business and the internet in global business
  
• A new video feature with business leaders explaining the practical implications and implementation of issues covered in the text
  
• Genuinely global scope and approach: over 60 mini-cases and examples cover emerging economies in Africa, Latin America and the Far East as well as established firms worldwide
  
• Perfect balance between theory and the real world of business: numerous up-to-date examples illustrate principles and support learning throughout
  
• Concluding long case study, tying together learning points from preceding chapters in an up-to-date, practical example
  

The strong pedagogical framework from the previous edition remains, including:

• Learning objectives
  
• Mini cases, with questions, and shorter examples
  
• Summary and key points
  
• Learning assignments
  
• Key words and glossary
  
• References and further reading, including links to useful websites
  

Philippe Lasserre is Emeritus Professor of Strategy and Asian Business at INSEAD, Singapore. He is an established authority in global business and strategy, with over forty years’ experience in teaching, research and consulting in strategic management and international business. He has authored many books in these areas, and held visiting professorships in Singapore, China, the US and Australia.

Please visit the companion website at www.palgravehighered.com/lasserre-gsm-4e for resources including self-assessment questions, mini-case and learning assignment answers, PowerPoint presentations, and useful weblinks, plus new video interviews with leading business people across the world.

Details zur Ausgabe

• Verlag: Red Globe Press
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 1137584580
• ISBN 13: 9781137584588
• Einband: Taschenbuch
• Auflage: 4
• Anzahl der Seiten: 492
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: preigu; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; 49078; Deutschland