Marketing Tourism Places (RLE Tourism) (Routledge Library Editions: Tourism) - Softcover

Softcover

ISBN 10: 113800765X ISBN 13: 9781138007659

Verlag: Routledge, 2014

Inhaltsangabe

This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.

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Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 113800765X
• ISBN 13: 9781138007659
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 312
• Herausgeber: Ashworth Gregory, Goodall Brian
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland