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International Business Handbook (RLE International Business) (Routledge Library Editions: International Business, 23, Band 23) - Softcover

 
9781138007888: International Business Handbook (RLE International Business) (Routledge Library Editions: International Business, 23, Band 23)
Softcover
ISBN 10: 1138007889 ISBN 13: 9781138007888
Verlag: Routledge, 2014

Inhaltsangabe

The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural, political, legal and technological and include the cultures of foreign business organizations. Each chapter is written by an expert in the field who has been involved in international business in that area. The purpose of each chapter is to enable effective performance in the international business arena. An integrated system view of the country or region and how managers can obtain success in that area is provided. Global in its coverage this book provides information on global trends, different regions and their consumer cultures and business customs, as well as methods of entry and global strategies.

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Über die Autorin bzw. den Autor

V.H.Kirpalani

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Verlag
Routledge
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1138007889
ISBN 13 
9781138007888
Einband
Taschenbuch
Anzahl der Seiten
688
Herausgeber
Kirpalani V
Kontakt zum Hersteller
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Vereinigtes Königreich
Verantwortliche Person
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