Introducing Business English (Routledge Introductions to English for Specific Purposes) - Hardcover

Nickerson, Catherine; Planken, Brigitte

Hardcover

ISBN 10: 1138016276 ISBN 13: 9781138016279

Verlag: Routledge, 2015

Inhaltsangabe

Covering both spoken and written aspects of business English, Introducing Business English examines the key topics within the field, including the situation of Business English within the wider field of ESP; teaching International Business English as a lingua franca; and the growth of Business English. Each chapter features practical examples on a range of issues such as course design and classroom tasks and techniques. Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

Über diesen Titel

Über die Autorin bzw. den Autor

Catherine Nickerson is a Professor in the College of Business at Zayed University in the United Arab Emirates. Her research focuses on business English and the use of English as a lingua franca in business contexts.

Brigitte Planken is an Associate Professor at the Department of Communication and Information Studies and a researcher at the Centre for Language Studies, Radboud University Nijmegen, The Netherlands. She has published widely on business English, language policy in organizations and corporate communication.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 1138016276
• ISBN 13: 9781138016279
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 184
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland