Wine and Identity: Branding, Heritage, Terroir (Routledge Studies of Gastronomy, Food and Drink) - Softcover

Softcover

ISBN 10: 1138082082 ISBN 13: 9781138082083

Verlag: Routledge, 2017

Inhaltsangabe

In an increasingly competitive global market winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims they are starting to link wine marketing with identity, distinguishing wine products from their competitors by focusing on cultural and geographical attributes. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The book critically explores wine culture, history, marketing, management, 'sense of place' and tourism to offer insight into utilizing identity to sell wine and how this leads to reimagining and/or reinforcement of regional identities and cultural heritage.

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Über die Autorin bzw. den Autor

Matt Harvey is a Senior Lecturer in Law at Victoria University, Australia. His research interests are in constitutional law, particularly in Australia and the European Union, and its application in areas such as wine and sport regulation.

Leanne White is a Senior Lecturer in Marketing at Victoria University, Australia. Her research interests include: national identities, commercial nationalism, advertising and cultural tourism. Along with this publication, she is co-editor of the Routledge research books: Tourism and National Identities: An International Perspective (2011) and Dark Tourism and Place Identity: Managing and Interpreting Dark Places (2013).

Warwick Frost is an Associate Professor in Tourism at La Trobe University, Australia. His research interests are in cultural heritage, tourism and media, nature-based tourism and events. He is the Series Editor of the Routledge Advances in Events Research Book Series. He is currently involved in a research project investigating the use of family heritage in wine marketing, including, but not confined to, the Australian First Families of Wine.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 1138082082
• ISBN 13: 9781138082083
• Einband: Taschenbuch
• Anzahl der Seiten: 272
• Herausgeber: Harvey Matt, White Leanne, Frost Warwick
• Kontakt zum Hersteller: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Vereinigtes Königreich
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