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Agenda Setting: Readings on Media, Public Opinion, and Policymaking (Routledge Communication) - Hardcover

Buch 203 von 231: Routledge Communication
 
9781138175990: Agenda Setting: Readings on Media, Public Opinion, and Policymaking (Routledge Communication)

Inhaltsangabe

The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.

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Über die Autorin bzw. den Autor

David Protess, Maxwell E. McCombs

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9780805808414: Agenda Setting: Readings on Media, Public Opinion, and Policymaking (Communication Textbook Series/Journalism Sub-Series)

Vorgestellte Ausgabe

ISBN 10:  0805808418 ISBN 13:  9780805808414
Verlag: Routledge, 1991
Softcover