Social Entrepreneurship for Development: A Business Model - Softcover

Brindle, Margaret

Softcover

ISBN 10: 1138181781 ISBN 13: 9781138181786

Verlag: Routledge, 2017

Inhaltsangabe

This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail stores.

Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses.

With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development will be a valuable resource for any student of social entrepreneurship or international development.

Über diesen Titel

Über die Autorin bzw. den Autor

Margaret Brindle is director of education at Light Years IP in Washington DC, USA. She has held tenured professor roles at George Mason University and Carnegie Mellon University.

Ron Layton is founder and CEO of Light Years IP. He has 40 years’ experience working in intellectual property and international development.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 1138181781
• ISBN 13: 9781138181786
• Einband: Taschenbuch
• Anzahl der Seiten: 304
• Herausgeber: Layton Ron
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar