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Diversity in Multinational Corporations (Routledge Advances in Management and Business Studies, 67, Band 67) - Hardcover

Buch 60 von 107: Routledge Advances in Management and Business Studies

Maiorescu, Roxana; Wrigley, Brenda

 
9781138188471: Diversity in Multinational Corporations (Routledge Advances in Management and Business Studies, 67, Band 67)
Hardcover
ISBN 10: 1138188476 ISBN 13: 9781138188471
Verlag: Routledge, 2016

Inhaltsangabe

Diversity in Multinational Corporations takes a case study approach to ascertain how and why American MNCs enact diversity, what factors determine their engagement, and what challenges they face in the US and abroad. For this purpose, the book analyzes the diversity approaches of twenty-eight US companies from ten industries to develop a theoretical framework whose practical application enables companies to make significant contributions to the environments in which they operate. Because the book discusses diversity engagement in global business environments, its results can be applied by international companies that operate at a global scale.¿

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Über die Autorin bzw. den Autor

Roxana Maiorescu is an Assistant Professor in the Department of Marketing Communication at Emerson College, USA.

Brenda Wrigley is an Associate Professor and Chair of the Department of Marketing Communication at Emerson College, USA.

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Verlag
Routledge
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1138188476
ISBN 13 
9781138188471
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
190
Kontakt zum Hersteller
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