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Principles of Strategic Management (Innovative Business Textbooks) - Softcover

Morden, Tony

 
9781138297128: Principles of Strategic Management (Innovative Business Textbooks)
Softcover
ISBN 10: 1138297127 ISBN 13: 9781138297128
Verlag: Routledge, 2017

Inhaltsangabe

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.

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Über die Autorin bzw. den Autor

Tony Morden is an author and lecturer in strategy and management He is the author of the Ashgate text Principles of Management, which is now available in Chinese language and Arabic editions.

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Verlag
Routledge
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1138297127
ISBN 13 
9781138297128
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
640
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Vereinigtes Königreich
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland