Public Relations, Society and the Generative Power of History - Hardcover

Hardcover

ISBN 10: 1138317101 ISBN 13: 9781138317109

Verlag: Routledge, 2019

Über diesen Titel

Críticas:

'Jacquie L’Etang made important contributions to the literature on public relations history, but she never stopped with just that. Following her example, Public Relations, Society and the Generative Power of History uses historical research as the foundation for critical analysis of the industry, inviting scholars and students to engage with such key issues as power, race, gender and ideology in the study of public relations. It answers L’Etang’s call for scholars to view public relations critically, to broaden theoretical and methodological approaches, and to see public relations in its larger social, political, and cultural contexts. It expands our understanding of both contemporary and historical practices and effects and public relations scholarship is better for it.'

Professor Karen Miller Russell, Jim Kennedy New Media Professor and Associate Professor of public relations at Grady College of Journalism and Mass Communication, University of Georgia.

Reseña del editor:

Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures.

Divided into three distinct parts, the book uses historical inquiry as a springboard for engaging with interdisciplinary, critical and complex issues in the past and present. Part I examines the history of corporate PR, the centrality of the corporation in PR scholarship and the possibility of resisting corporate hegemony through PR efforts. The theme of Part II is 'Historicising gender, ethnicity and diversity in PR work,' focusing on how gendered and racialised identities have been constructed and resisted both within the profession and through the result of its work. Part III engages with 'Histories of public relations in the political sphere,' bringing together work on the different ways in which public relations has evolved in changing political contexts, both formally as a function within political institutions and in the context of contributions to broader narratives of nationalism and identity.

Featuring contributions from leading academics, this book challenges traditional PR historiography and contests the 'lessons' derived from existing literature to address the implications of key areas of critically engaged PR theory. This volume is a valuable teaching resource for upper-level undergraduates and postgraduates studying public relations, strategic communications, political communication and organisational communication.

Über diese Auflage

• Verlag: Routledge
• Erscheinungsdatum: 2019
• ISBN 10: 1138317101
• ISBN 13: 9781138317109
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 208
• Herausgeber: Somerville Ian, Edwards Lee, Ihlen Øyvind