Base of the Pyramid Markets in Affluent Countries: Innovation and challenges to sustainability (Innovation and Sustainability in Base of the Pyramid Markets) - Hardcover

Hardcover

ISBN 10: 1138390119 ISBN 13: 9781138390119

Verlag: Routledge, 2021

Inhaltsangabe

This book focuses on more engineered countries, such as Europe, North America, Australia, etc. where BOP is also an issue, as it addresses the poorest socioeconomic order in a country, society or region.

Über diesen Titel

Über die Autorin bzw. den Autor

Stefan Gold holds the Chair for Sustainability Management at the University of Kassel, Germany.

Marlen Gabriele Arnold holds the chair for Corporate Environmental Management at TU Chemnitz, Germany.

Judy N. Muthuri is an Associate Professor in Corporate Social Responsibility at the University of Nottingham, UK.

Ximena Rueda is an Assistant Professor at the School of Management at the Universidad de los Andes, Colombia.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 1138390119
• ISBN 13: 9781138390119
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 184
• Herausgeber: Gold Stefan, Arnold Marlen Gabriele, Muthuri Judy N., Rueda Ximena
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland