How to Measure Customer Satisfaction - Hardcover

Hill, Nigel; Brierley, John

Hardcover

ISBN 10: 1138407852 ISBN 13: 9781138407855

Verlag: Routledge, 2017

Über diesen Titel

Reseña del editor:

Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing and implementing a CSM survey, highlighting blunders that are commonly made and explaining how to make sure that the measures produced are accurate and credible. It also covers ways of gaining understanding and ownership of the CSM programme throughout the organization and clarifies the business case for customer satisfaction. If you are committed to the future of your company, the ability to measure what your customers think of you is essential - and so is this book!

Über diese Auflage

• Verlag: Routledge
• Erscheinungsdatum: 2017
• ISBN 10: 1138407852
• ISBN 13: 9781138407855
• Einband: Tapa dura
• Auflage: 2
• Anzahl der Seiten: 160