E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience - Hardcover

Travis, David

Hardcover

ISBN 10: 1138440418 ISBN 13: 9781138440418

Verlag: CRC Press, 2017

Inhaltsangabe

Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola. This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.

Über diesen Titel

Über die Autorin bzw. den Autor

David Travis

Details zur Ausgabe

• Verlag: CRC Press
• Erscheinungsdatum: 2017
• ISBN 10: 1138440418
• ISBN 13: 9781138440418
• Einband: Tapa dura
• Sprache: Englisch
• Auflage: 1
• Anzahl der Seiten: 200
• Kontakt zum Hersteller: Nicht verfügbar