Public Relations for Management Success (Routledge Library Editions: Management, Band 37) - Softcover

Jefkins, Frank

Softcover

ISBN 10: 1138571660 ISBN 13: 9781138571662

Verlag: Routledge, 2019

Inhaltsangabe

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

Public Relations for Management Success

defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

Über diesen Titel

Über die Autorin bzw. den Autor

Frank Jefkins

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2019
• Sprache: Englisch
• ISBN 10: 1138571660
• ISBN 13: 9781138571662
• Einband: Taschenbuch
• Anzahl der Seiten: 148
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