Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century - Hardcover

Hollifield, C. Ann; Coffey, Amy Jo

 
9781138581036: Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century
Hardcover
ISBN 10: 1138581038 ISBN 13: 9781138581036
Verlag: Routledge, 2023

Inhaltsangabe

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

C. Ann Hollifield, Ph.D., is Professor Emerita at the University of Georgia, USA, and an international consultant on news media viability. In 2006, she founded one of the first certificate programs in media analytics in the United States. She is the author/editor of more than 50 publications on media economics and management.

Amy Jo Coffey, Ph.D., is Associate Professor in Media Management at the University of Florida, USA, where she also developed the online master's program and certificate in audience analytics. Her published research has focused on media management and economics topics, including audience valuation, advertiser investment in diverse audiences, and media ownership.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Routledge
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1138581038
ISBN 13 
9781138581036
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
438
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781138581050: Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century

Vorgestellte Ausgabe

ISBN 10:  1138581054 ISBN 13:  9781138581050
Verlag: Routledge, 2023
Softcover