Pricing Analytics: Models and Advanced Quantitative Techniques for Product Pricing - Softcover

Paczkowski, Walter R.

 
9781138623934: Pricing Analytics: Models and Advanced Quantitative Techniques for Product Pricing
Softcover
ISBN 10: 1138623938 ISBN 13: 9781138623934
Verlag: Routledge, 2018

Inhaltsangabe

The theme of this book is simple. The price - the number someone puts on a product to help consumers decide to buy that product - comes from data. Specifically, itcomes from statistically modeling the data. This book gives the reader the statistical modeling tools needed to get the number to put on a product. But statistical modeling is not done in a vacuum. Economic and statistical principles and theory conjointly provide the background and framework for the models. Therefore, this book emphasizes two interlocking components of modeling: economic theory and statistical principles. The economic theory component is sufficient to provide understanding of the basic principles for pricing, especially about elasticities, which measure the effects of pricing on key business metrics. Elasticity estimation is the goal of statistical modeling, so attention is paid to the concept and implications of elasticities. The statistical modeling component is advanced and detailed covering choice (conjoint, discrete choice, MaxDiff) and sales data modeling. Experimental design principles, model estimation approaches, and analysis methods are discussed and developed for choice models. Regression fundamentals have been developed for sales model specification and estimation and expanded for latent class analysis.

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Über die Autorin bzw. den Autor

Walter R. Paczkowski, Ph.D., worked at AT&T, AT&T Bell Labs, and AT&T Labs. He founded Data Analytics Corp., a statistical consulting company, in 2001. Dr. Paczkowski is also a part- time lecturer of economics at Rutgers University. He published Market Data Analysis Using JMP in 2016.

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Verlag
Routledge
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1138623938
ISBN 13 
9781138623934
Einband
Taschenbuch
Anzahl der Seiten
338
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Vereinigtes Königreich
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781138036758: Pricing Analytics: Models and Advanced Quantitative Techniques for Product Pricing

Vorgestellte Ausgabe

ISBN 10:  1138036757 ISBN 13:  9781138036758
Verlag: Routledge, 2018
Hardcover