The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication) - Hardcover

Hardcover

ISBN 10: 1138641405 ISBN 13: 9781138641402

Verlag: Routledge, 2018

Inhaltsangabe

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.

It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

Über diesen Titel

Über die Autorin bzw. den Autor

Mark Tadajewski is Honorary Visiting Professor of Marketing at the University of York, UK.

Matthew Higgins is a Senior Lecturer in Marketing and Consumption at the University of Leicester, UK.

Janice Denegri-Knott is Principal Academic of Interactive Marketing at Bournemouth University, UK.

Rohit Varman is Professor of Marketing at the Indian Institute of Management, India.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 1138641405
• ISBN 13: 9781138641402
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 512
• Herausgeber: Tadajewski Mark, Higgins Matthew, Denegri-Knott Janice, Varman Rohit
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar