Marketing in Small Businesses (Routledge Library Editions: Small Business, 10, Band 10) - Hardcover

Buch 13 von 17: Routledge Library Editions: Small Business

Kenny, Brian; Dyson, Karen

 
9781138685314: Marketing in Small Businesses (Routledge Library Editions: Small Business, 10, Band 10)
Hardcover
ISBN 10: 1138685313 ISBN 13: 9781138685314
Verlag: Routledge, 2016

Inhaltsangabe

Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.

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Über die Autorin bzw. den Autor

Kenny, Brian; Dyson, Karen

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Verlag
Routledge
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1138685313
ISBN 13 
9781138685314
Einband
Gebundene Ausgabe
Anzahl der Seiten
223
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

Weberstr. 67
Osnabrück
49084
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781138685345: Marketing in Small Businesses (Routledge Library Editions: Small Business, 10, Band 10)

Vorgestellte Ausgabe

ISBN 10:  1138685348 ISBN 13:  9781138685345
Verlag: Routledge, 2018
Softcover