Marketing in Small Businesses (Routledge Library Editions: Small Business, 10, Band 10) - Softcover

Kenny, Brian; Dyson, Karen

Softcover

ISBN 10: 1138685348 ISBN 13: 9781138685345

Verlag: Routledge, 2018

Inhaltsangabe

Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.

Über diesen Titel

Über die Autorin bzw. den Autor

Brian Kenny is an Emmy Awardwinning broadcaster and host for the MLB Network. The foremost proponent of analytics on sports television, he founded the first and only TV program devoted to sports analytics, Clubhouse Confidential. He currently hosts the daily panel shows MLB Now and MLB Tonight and is a columnist for Sports on Earth. Previous to his tenure at MLB, he spent fourteen years at ESPN hosting SportsCenter, Baseball Tonight, The HotList, Friday Night Fights, and The Brian Kenny Show on ESPN Radio and on NBC Sports Radio. Ahead of the Curve is his first book.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 1138685348
• ISBN 13: 9781138685345
• Einband: Taschenbuch
• Anzahl der Seiten: 242
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