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Brand-Driven City Building and the Virtualizing of Space (Routledge Research in Planning and Urban Design) - Softcover

Buch 1 von 66: Routledge Research in Planning and Urban Design

Gutzmer, Alexander

 
9781138686809: Brand-Driven City Building and the Virtualizing of Space (Routledge Research in Planning and Urban Design)
Softcover
ISBN 10: 1138686808 ISBN 13: 9781138686809
Verlag: Routledge, 2016

Inhaltsangabe

An investigation of the cultural phenomenon of branding and its transformational effects on the contemporary spatial - and urban - reality.

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Über die Autorin bzw. den Autor

Alexander Gutzmer received his PhD and his MA in Cultural Studies from Goldsmiths College, University of London. He also holds a business degree from Berlin's Freie Universität. He has worked as a cultural and business journalist for the last few years. He reported from London and Berlin for the German national newspaper Welt am Sonntag, and worked as Editorial Director for the Burda Creative Group, where he also edited a business magazine for the global consulting firm Roland Berger. He is currently Editor-in-Chief of the architecture magazine Baumeister, and Editorial Director of the publishing house Callwey. His academic interests include cultural and architectural theory as well as concepts and processes of communication and branding.

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Verlag
Routledge
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1138686808
ISBN 13 
9781138686809
Einband
Taschenbuch
Anzahl der Seiten
184
Kontakt zum Hersteller
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