Verwandte Artikel zu Nation Branding: Concepts, Issues, Practice
Inhaltsangabe
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment.
This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions.
Updates to this edition:
- New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more;
- New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives;
- New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual;
This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
Keith Dinnie, PhD, is a faculty member at Middlesex University, UK, and the founder of Brand Horizons (www.brandhorizons.com). Considered one of the world’s leading experts on nation branding, he has published in several international journals, including: International Marketing Review and Journal of Brand Management. He has also delivered keynote speeches, workshops, seminars and conference presentations across the world.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
- VerlagRoutledge
- Erscheinungsdatum2015
- ISBN 10 1138775843
- ISBN 13 9781138775848
- EinbandTapa blanda
- SpracheEnglisch
- Auflage2
- Anzahl der Seiten306
- Kontakt zum HerstellerNicht verfügbar
Suchergebnisse für Nation Branding: Concepts, Issues, Practice
Beispielbild für diese ISBN
Nation Branding: Concepts, Issues, Practice
Anbieter: Studibuch, Stuttgart, Deutschland
Verkäuferbewertung 5 von 5 Sternen
paperback. Zustand: Gut. 306 Seiten; 9781138775848.3 Gewicht in Gramm: 1. Bestandsnummer des Verkäufers 572657
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Nation Branding: Concepts, Issues, Practice
Anbieter: Phatpocket Limited, Waltham Abbey, HERTS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Bestandsnummer des Verkäufers Z1-Q-006-03282
Anzahl: 5 verfügbar
Beispielbild für diese ISBN
Nation Branding: Concepts, Issues, Practice
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.25. Bestandsnummer des Verkäufers G1138775843I4N00
Anzahl: 1 verfügbar