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Export Strategy: Markets and Competition (RLE Marketing) (Routledge Library Editions: Marketing) - Hardcover

Buch 24 von 28: Routledge Library Editions: Marketing

Piercy, Nigel

 
9781138790193: Export Strategy: Markets and Competition (RLE Marketing) (Routledge Library Editions: Marketing)
Hardcover
ISBN 10: 1138790192 ISBN 13: 9781138790193
Verlag: Routledge, 2014

Inhaltsangabe

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company's exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

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Verlag
Routledge
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1138790192
ISBN 13 
9781138790193
Einband
Gebundene Ausgabe
Anzahl der Seiten
284
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