Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Routledge Library Editions: Marketing) - Hardcover

Buch 16 von 28: Routledge Library Editions: Marketing

St P Slatter, Stuart

 
9781138793521: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Routledge Library Editions: Marketing)

Inhaltsangabe

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

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9781138971363: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Routledge Library Editions: Marketing)

Vorgestellte Ausgabe

ISBN 10:  1138971367 ISBN 13:  9781138971363
Verlag: Routledge, 2015
Softcover