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Social Influence and Consumer Behavior: A Special Issue of the Journal Special Influence (Special Issues of Social Influence) - Softcover

Buch 3 von 3: Special Issues of Social Influence
 
9781138844872: Social Influence and Consumer Behavior: A Special Issue of the Journal Special Influence (Special Issues of Social Influence)
Softcover
ISBN 10: 113884487X ISBN 13: 9781138844872
Verlag: Psychology Press, 2014

Inhaltsangabe

This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.

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Über die Autorin bzw. den Autor

Daniel J. Howard is Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.

Amna Kirmani is Director of the PhD Program and Professor of Marketing in the Robert H. Smith School of Business at the University of Maryland, USA.

Priyali Rajagopal is Assistant Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.

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Verlag
Psychology Press
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
113884487X
ISBN 13 
9781138844872
Einband
Taschenbuch
Anzahl der Seiten
152
Herausgeber
Howard Daniel, Kirmani Amna, Rajagopal Priyali
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Vereinigtes Königreich
Verantwortliche Person
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gpsr@libri.de

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