Social Influence and Consumer Behavior: A Special Issue of the Journal Special Influence (Special Issues of Social Influence) - Softcover

Softcover

ISBN 10: 113884487X ISBN 13: 9781138844872

Verlag: Psychology Press, 2014

Inhaltsangabe

This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.

Über diesen Titel

Über die Autorin bzw. den Autor

Daniel J. Howard is Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.

Amna Kirmani is Director of the PhD Program and Professor of Marketing in the Robert H. Smith School of Business at the University of Maryland, USA.

Priyali Rajagopal is Assistant Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.

Details zur Ausgabe

• Verlag: Psychology Press
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 113884487X
• ISBN 13: 9781138844872
• Einband: Taschenbuch
• Anzahl der Seiten: 152
• Herausgeber: Howard Daniel, Kirmani Amna, Rajagopal Priyali
• Kontakt zum Hersteller: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Vereinigtes Königreich
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